Destination Brand and Travel Behavior: Testing the Effects of Destination Image and Destination Personality
نویسندگان
چکیده
منابع مشابه
The impact of destination personality dimensions on destination brand awareness and attractiveness: Australia as a case study
Destination personality refers to human personality traits associated with a destination. It has become an important construct, as tourism managers attempt to understand people's choices to fi nd ways to diff erentiate their destination in an increasingly complex marketplace. Th e present paper outlines a study in which a destination personality scale was used that provides insight into diff er...
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In recent years, mobile phones and access points to free Wi-Fi services have been enhanced, which has made it easier for travellers to share their stories, pictures, and video clips online during a trip. At the same time, online travel review (OTR) websites have grown significantly, allowing users to post their travel experiences, opinions, comments, and ratings in a structured way. Moreover, I...
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Information has been noted to be the key to the formation of destination image. Destination marketers are aware of this fact and they aggressively try to influence the tourist’s decisions by altering the image of their destinations through information provision. During their trip planning, tourists usually engage themselves with active information search. Despite motives being the crux of trave...
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Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data ...
متن کاملThe Long Tails of Destination Image
This study examined the long tail nature of destination image using China as an example. The results indicated that the keywords the travelers used to describe China’s image follow power-law distribution. The destination images, expressed by the keywords/terms the respondents typed in, dominated by a few keywords on the top, but contain large amount of small niches. Since those keywords are lik...
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ژورنال
عنوان ژورنال: Journal of Association of Arab Universities for Tourism and Hospitality
سال: 2014
ISSN: 1687-1863
DOI: 10.21608/jaauth.2014.57555